ABR Strategy


Vision

  • To be the number one recognized and reliable supplier of complete ranges of top quality yet affordable pharmaceuticals and medical supplies throughout the country.
  • To be one of the Best Regulatory and marketing Service providing Company in our region

Mission

Import and Distribute Excellent quality Pharmaceutical products throughout Ethiopia in Ethical and professional way to address huge shortage of pharmaceutical product in the country

Provide well established Regulatory service (RA/PV), Market Access, Intellectual property Registration and Local technical representation (LTR)

To contribute to the attainment of the national health policy by ensuring continuous availability of wide range of products in the market.

Truly understand our clients’ wholistic need & responding appropriately and timely to their maximum gratification.

Being profitable by ensuring a complete and continuous customer satisfaction.

To be exemplary public private partner by being recognized corporate citizen.

Values

  • Quality products and service
  • partnership
  • Commitment
  • Continues Learning
  • Integrity
  • Positive team spirit
  • Loyalty
  • Lending a hand to others.